A New Chapter for Alchemy VA: Headshots and Brand Photography in Leicester
Launching a new business is a moment worth capturing. I recently joined Alchemy VA in Leicester to photograph the signing for their new franchisee, followed by a headshot and content session out on the city’s streets.
Having photographed Alchemy VA on several occasions since 2022, it was lovely to be involved in another milestone for the business. This session brought together two useful elements: photographs documenting the signing itself, and portraits to help introduce the person behind the new franchise.
Capturing the franchise signing
The signing was an important part of the session. It marked the start of a new chapter for the franchisee and provided an opportunity to create photographs that tell that story.
For a business launch, these images give an announcement a personal connection. Alongside a headshot, photographs of the signing help show the occasion behind the news, giving the business more variety when sharing its next chapter.
My role was to capture that milestone before moving on to photographs focused on the new franchisee.
Headshots and portraits on the streets of Leicester
After photographing the signing, we headed outside to create a selection of portraits around Leicester.
Taking a headshot session outdoors opens up different possibilities. The surrounding streets provide a choice of backgrounds, textures and settings, allowing us to create variety within a short walk.
For this session, the aim was to produce professional, approachable portraits with a relaxed feel. Moving between locations gave us the opportunity to create a broader set of images alongside the more traditional headshots.
That combination is particularly useful when someone is introducing themselves and their business. A clear headshot can work well for a profile picture, while wider portraits offer options for website content, launch announcements and social media posts.
A useful collection of content from one session
A content session is about thinking beyond a single photograph.
By combining the franchise signing with headshots and street portraits, we created a collection covering both the business milestone and the person taking that next step.
For a new franchisee, that gives them different ways to introduce themselves: sharing the signing, updating a professional profile or putting a face to a post about their new venture.
It also makes practical use of the time together. Once the signing had been photographed, we could build on the occasion and create further content during the same session.
Headshot and personal branding photography in Leicester
Whether you’re launching a franchise, starting an independent business or refreshing your professional profile, a photography session can help you build a useful collection of images.
I photograph corporate headshots and personal branding content in Leicester and across the East Midlands, with sessions shaped around the people, setting and purpose of the photographs.
If you’re planning a business launch or need fresh headshots and content, get in touch to discuss a session.
Frequently asked questions
Can you photograph a business signing and headshots in the same session?
Yes. This Alchemy VA session combined photographs of the franchise signing with headshots and outdoor portraits, providing a varied collection from one booking.
Do business headshots need to be taken in a studio?
No. Headshots can be photographed at your workplace, on location or outdoors. The choice depends on the style you want and how you plan to use the images.
What is the benefit of combining headshots with branding portraits?
Headshots provide a clear professional profile image, while branding portraits offer more variety for websites, announcements and social media content.
