Use the handy search to navigate my blogs

pete martin pete martin

Harwood HR Solutions Photography Shoot in Oxfordshire

Harwood HR Solutions Photography Shoot in Oxfordshire

Two weeks ago, I photographed a fast-paced brand photography shoot for Harwood HR Solutions in Oxfordshire.

Professional business headshot of a Harwood HR Solutions team member in Oxfordshire.

Professional headshots created for the Harwood HR Solutions website.

With a new website in development, the team needed a focused set of professional images that would give the site an authentic, approachable feel from launch. In just three hours, we created a varied gallery of individual headshots, natural working-in-the-office imagery and team photographs.

The final selection was delivered within 24 hours, ready for the new website—and the images are already being put to work across Harwood HR Solutions’ marketing.

A complete set of website-ready business photography

For a service-led business like Harwood HR Solutions, the people behind the work matter. The aim of the shoot was to create imagery that felt professional without feeling overly staged: confident headshots, genuine moments of the team working together, and group images that communicate a friendly, capable business.

The session included:

Delivered quickly, ready to use

A short turnaround was important. The photography was delivered within 24 hours of the shoot, allowing Harwood HR Solutions to start using the images straight away while their new website was being built.

That combination of efficient planning, a relaxed shoot and fast delivery makes brand photography a practical investment for businesses preparing for a website launch, rebrand or updated marketing campaign.

Need business photography in Oxfordshire?

If you are launching a new website or need stronger, more personal imagery for your business, professional photography can make a real difference. A well-planned session can provide headshots, team photographs and natural brand imagery in one efficient shoot.

Get in touch to discuss business photography, corporate headshots or website imagery in Oxfordshire and beyond.

A Harwood HR Solutions team member working in the company’s Oxfordshire office.

Natural office photography showing the Harwood HR Solutions team at work.

Frequently asked questions

What photography did Harwood HR Solutions need for its new website?

Harwood HR Solutions required professional team headshots, office-based working images and team photographs to support its new website and marketing.

How long did the Harwood HR Solutions photography shoot take?

The complete shoot was completed in three hours.

When were the final photographs delivered?

The finished photographs were delivered within 24 hours, allowing the business to begin using them immediately.

Why are professional headshots and team photos important for a business website?

Professional photography helps visitors see the people behind a business, builds trust and gives a website a more polished, consistent and personal appearance.

Harwood HR Solutions colleagues collaborating during a meeting at their Oxfordshire office.

Authentic working imagery created for Harwood HR Solutions’ new website.




Read More
pete martin pete martin

Corporate Headshots for Measom Dryline Across Leicester and London

Corporate Headshots for Measom Dryline Across Leicester and London

Portable corporate photography studio setup for professional business headshots on client premises.

Portable corporate photography studio setup for professional business headshots on client premises.

When your business is growing, keeping your team photography consistent across multiple offices is just as important as maintaining your brand identity. That’s exactly why Measom Dryline invited me back to photograph another round of professional corporate headshots for their expanding team.

Having previously photographed their staff during a series of sessions last March, I was delighted to return for another two-day project, this time photographing employees in both their Leicester headquarters and London office.

Over the course of two half-day sessions, around 80 members of staff received fresh, professional business headshots ready for their website, internal communications and marketing materials.

Consistency Across Multiple Offices

One of the biggest challenges for businesses with multiple locations is ensuring every employee looks like they’re part of the same organisation, regardless of where they’re based.

For Measom Dryline, the brief was simple:

  • Consistent lighting

  • Matching backgrounds

  • Relaxed, approachable portraits

  • Fast workflow

  • Same-day edited images

Using the same lighting setup and shooting style across both offices meant every image looked uniform, helping create a professional and cohesive Meet the Team page.

Leicester Office Photography

The first session took place at Measom Dryline’s Leicester office.

In just a couple of hours, staff members were photographed individually while continuing with their normal working day. By keeping the process organised and efficient, disruption to the business was kept to a minimum.

Each person received gentle posing guidance to ensure their photographs looked natural, confident and approachable.

Corporate headshot session at Measom Dryline’s Leicester office photographed by Pete Martin Photography.

Corporate headshot session at Measom Dryline’s Leicester office photographed by Pete Martin Photography.

London Office Headshots

The following day I travelled to Measom Dryline’s London office where the same mobile studio setup was recreated.

This consistency is particularly important for businesses operating across multiple locations, allowing customers to experience one unified brand whether they’re viewing employees in Leicester or London.

Despite photographing around 80 people across the two sessions, every individual received time and direction to help them feel comfortable in front of the camera.

Professional business headshots being photographed at Measom Dryline’s London office.

Professional business headshots being photographed at Measom Dryline’s London office.

A Fully Mobile Headshot Studio
Every session is photographed using a portable studio setup that can be installed in a meeting room, reception area or quiet office space. This allows me to create consistent, professional lighting at every location, whether I’m photographing a handful of employees or an entire company across multiple offices.

Behind the scenes of a mobile corporate headshot studio setup during a staff photography session at Measom Dryline's office.

Behind the scenes of a mobile corporate headshot studio setup during a staff photography session at Measom Dryline's office.

Same-Day Edited Images

A key requirement for this project was the delivery of edited images on the very same day.

Many businesses need new starters added to their website quickly or have marketing deadlines approaching. By editing and delivering photographs immediately after each session, Measom Dryline were able to begin updating their website without delay.

Fast turnaround is something many of my corporate clients value, particularly when photographing larger teams.

Professional Headshots That Strengthen Your Brand

Professional headshots are often one of the first impressions a potential client has of your business.

Consistent photography helps:

  • Build trust

  • Humanise your business

  • Improve your website

  • Support recruitment

  • Enhance LinkedIn profiles

  • Create stronger marketing materials

Whether you’re photographing ten employees or several hundred across multiple offices, maintaining consistency makes a significant difference.

Looking for Corporate Headshots?

I regularly photograph businesses across Leicester, London and throughout the UK, providing professional on-location headshots with minimal disruption to your working day.

Whether you need photography for a handful of employees, a complete company refresh or ongoing sessions for new starters, I can bring a fully mobile studio to your office and create professional portraits that fit seamlessly with your existing branding.

If your business needs consistent corporate headshots across multiple offices, I’d love to help.

Professional Meet the Team headshots created for Measom Dryline employees across Leicester and London.

Professional Meet the Team headshots created for Measom Dryline employees across Leicester and London.

FAQs

How long does a corporate headshot session take?

Most corporate headshot sessions take between two and three hours, depending on the number of employees being photographed. I work efficiently to minimise disruption to your business.

Can you photograph staff across multiple office locations?

Yes. I regularly travel to offices across Leicester, London and throughout the UK, recreating the same lighting setup so every headshot remains consistent.

Do you provide same-day edited headshots?

Yes. Where required, I can provide professionally edited images on the same day, helping businesses update websites, LinkedIn profiles and marketing materials quickly.

Do employees need experience in front of the camera?

Not at all. Most people tell me they dislike having their photograph taken. I guide everyone through simple posing and expressions to create relaxed, natural-looking portraits.

Can you match existing company headshots?

Absolutely. Returning clients often ask me to match previous photography for new starters or growing teams, ensuring complete consistency across their website.

Where do you provide corporate headshots?

I’m based in Leicester but regularly photograph businesses across the Midlands, London and throughout the UK.

Read More

Why Photographing Every MP in Parliament Is My Dream Photography Assignment

Why Photographing Every MP in Parliament Is My Dream Photography Assignment

Professional outdoor headshot of Mid Leicestershire MP Peter Bedford photographed by corporate photographer Pete Martin.

Peter Bedford MP – Professional Headshot

Mid Leicestershire MP Peter Bedford photographed during his visit to Glenfield Electrical. This professionally lit outdoor portrait was later adopted as his public Facebook profile image and formed part of the same-day image delivery from the assignment.


As photographers, we all have that one job we’d love to land.

For some, it’s photographing the Olympics. For others, it’s a royal event or a major sporting final.

For me, it’s much closer to home.

My dream assignment would be photographing every Member of Parliament at Westminster.

A project unlike any other

Several years ago, the UK Parliament commissioned a large-scale photography project to create consistent portraits of every MP. Hundreds of politicians were photographed over just a couple of days, requiring meticulous planning, flawless organisation and a photographer who could produce exceptional, consistent portraits at speed.

It’s exactly the kind of challenge I love.

Not because of the prestige—although that would certainly be an honour—but because it combines everything I enjoy most about corporate photography: meeting people, working efficiently under pressure, building rapport in seconds and delivering consistent results all day long.


High-volume photography is a specialist skill

People often assume taking hundreds of headshots simply means repeating the same photograph over and over.

The reality is very different.

Every person walks in differently. Some are relaxed, others nervous. Some have only a minute to spare. Others arrive late or need a little reassurance in front of the camera.

The challenge is creating portraits that feel natural and approachable while maintaining complete consistency across every image.

That balance of speed, quality and people skills is something I’ve spent years developing.

Since launching Pete Martin Photography in 2018, I’ve photographed an estimated 10,000 professional headshots.

That experience includes:

  • Photographing around 300 employees in a single day for Mars Petcare.

  • Large multi-day corporate headshot projects across multiple locations.

  • Corporate conferences where thousands of moments need capturing without missing a beat.

  • Executive portraits for directors, leadership teams and business owners throughout the Midlands and beyond.


Large-scale photography isn’t just about having the right camera. It’s about having the right workflow.


Every portrait matters


Whether I’m photographing a graduate, a CEO, a solicitor or a Member of Parliament, my goal is always the same.


I want people to look confident, approachable and authentic.


A great portrait helps people make a connection before they’ve even spoken.


For elected representatives, that connection is incredibly important. Constituents expect to see someone who is professional, approachable and trustworthy.


Photography plays a small but significant part in creating that first impression.


Photographing Peter Bedford MP


Last week I had the opportunity to photograph Mid Leicestershire MP Peter Bedford during his visit to Glenfield Electrical, where he was supporting the company’s campaign to help local businesses reduce energy costs and adopt greener technologies. The photographs were supplied the very same day and featured across Peter Bedford’s official news and social media channels. (Peter Bedford⁠)

Peter Bedford MP speaking with Phil Houlder, Director of Glenfield Electrical, during a visit to discuss renewable energy solutions for local businesses.

Peter Bedford MP speaking with Phil Houlder, Director of Glenfield Electrical, during a visit to discuss renewable energy solutions for local businesses.


Projects like this remind me why I enjoy photographing people whose work has a real impact on their communities.



Why this remains my dream assignment


I’ve always enjoyed fast-paced environments.


I like solving logistical challenges.


I enjoy meeting hundreds of different personalities in a short space of time.


Most of all, I enjoy creating portraits that people are genuinely proud to use.

If Parliament, a Government department or a political party ever needed a photographer capable of delivering consistent, high-quality portraits at scale, I’d welcome the opportunity.

Until then, I’ll keep doing what I love—helping organisations of every size create professional photography that represents their people at their very best.


Because whether it’s one portrait or one thousand, every photograph deserves the same care and attention.

‍ ‍

Although this article reflects a personal career ambition, it also highlights the skills required for any large-scale headshot project—whether that’s photographing employees, conference delegates, leadership teams or public figures.

Frequently Asked Questions

Who photographs Members of Parliament?

Official photographs of Members of Parliament may be commissioned by Parliament itself, individual MPs, political parties or communications teams. Depending on the purpose, photography can include official portraits, campaign imagery, media photographs, constituency visits and event coverage.

What makes a good parliamentary or government photographer?

Photographing politicians requires more than technical photography skills. The best photographers work efficiently under pressure, put people at ease quickly, maintain consistent lighting and composition, and deliver images to tight deadlines. Discretion, professionalism and excellent organisational skills are equally important.

How many people can you photograph in a single day?

Large-scale headshot sessions are one of my specialities. Depending on the requirements and schedule, I can photograph several hundred people in a single day while maintaining a consistent, professional look across every portrait. My experience includes photographing around 300 people in one day during a corporate headshot project.

Do you photograph politicians and public sector organisations?

Yes. Alongside corporate businesses, I photograph public sector organisations, local authorities, charities and elected representatives. Every assignment is approached with professionalism, impartiality and attention to detail.

Can you provide same-day image delivery?

Yes. Where required, selected images can be edited and delivered on the same day. This is particularly valuable for media announcements, press releases, social media and news coverage where speed is essential.

Where are you based?

I’m based in Leicester and regularly work throughout the East Midlands, including Nottingham, Derby, Northampton, Birmingham and Coventry. I also travel across the UK for corporate, conference and commercial photography assignments, including London and Westminster.

Do you travel to Westminster or central London?

Absolutely. I regularly travel for client assignments and would be happy to photograph individuals, teams or large-scale projects in Westminster, central London or anywhere else in the UK.

What experience do you have with high-volume headshot photography?

Since 2018, I’ve photographed an estimated 10,000 professional headshots. My work ranges from individual executive portraits to large corporate projects involving hundreds of employees across multiple locations. That experience has helped me develop a fast, consistent workflow while ensuring every person receives a portrait they’re proud to use.

Peter Bedford MP and Phil Houlder look at the cover of Glenfield Electrical’s white paper during the visit. The cover photograph was one I created for the company back in 2023, making it a nice reminder of our ongoing working relationship.

If you’re looking for a photographer to capture professional headshots for your organisation, leadership team or large-scale employee photography project, I’d love to hear from you.

Read More
pete martin pete martin

Why Regular Brand Photography Helps Businesses Stay Fresh – A Return Visit to Acute Business Advisory in Derby

Why Regular Brand Photography Helps Businesses Stay Fresh – A Return Visit to Acute Business Advisory in Derby

When businesses invest in professional photography, it shouldn’t be viewed as a one-off exercise. As companies grow, recruit new team members and continue developing their brand, their photography needs to evolve too.

Last week I had the pleasure of returning to Acute Business Advisory Ltd in Derby for a second visit, having first photographed the team back in January. It’s always rewarding being invited back by a client because it shows they understand the value that fresh photography brings to their marketing.

This latest session focused on welcoming new members of the team, updating professional headshots, capturing authentic office life and creating engaging video content for social media.

Professional corporate headshot of a team member at Acute Business Advisory in Derby.

Professional corporate headshot of a team member at Acute Business Advisory in Derby.

A Growing Business Needs Updated Photography

One of the biggest reasons businesses return for regular photography is growth.

Over the past few months, Acute Business Advisory has welcomed several new starters. Rather than leaving these employees without professional photographs, they wanted everyone represented consistently across their website, LinkedIn profiles and marketing material.

Consistency is incredibly important. Whether a potential client visits your website, reads a LinkedIn post or receives an email, seeing professional imagery creates confidence and reinforces your company’s brand.

By updating their photography regularly, Acute ensures every member of the team is presented professionally and consistently.

Team meeting at Acute Business Advisory offices in Derby.

Team meeting at Acute Business Advisory offices in Derby.

Professional Headshots Build Trust

The first part of the session was creating new headshots for the latest members of the team.

A professional headshot is often someone’s first introduction to a business. Before a meeting even takes place, people frequently search LinkedIn or visit a company’s website to see who they’ll be working with.

Natural, approachable headshots help create that first impression.

Rather than stiff, corporate-looking portraits, my aim is always to produce relaxed, confident photographs that reflect the individual’s personality while fitting perfectly within the company’s existing brand style.

Because I’d photographed the team previously, matching the lighting, background and editing style meant the new headshots blended seamlessly with the originals.

Professional business portrait for LinkedIn and company website.

Professional business portrait for LinkedIn and company website.

Showing the People Behind the Business

While headshots are important, today’s marketing requires much more.

We also spent time capturing natural office photography, documenting the team working together, collaborating around desks, chatting with colleagues and simply getting on with their day.

These images are incredibly versatile.

They can be used throughout a website, within blog posts, recruitment campaigns, LinkedIn updates, brochures and presentations.

Unlike stock photography, these images show the real people clients will actually meet.

Authenticity matters more than ever.

People buy from people, and genuine workplace photography helps businesses demonstrate exactly who they are.

Employee collaborating with colleagues in the Acute Business Advisory office.

Employee collaborating with colleagues in the Acute Business Advisory office.

Adding Video for LinkedIn

Alongside the photography, we also recorded a couple of short interview videos.

Short-form video continues to perform exceptionally well across LinkedIn and other social media platforms, giving businesses another engaging way to connect with their audience.

The interviews were relaxed and conversational, allowing members of the team to talk naturally about their expertise and the business.

These short videos work brilliantly alongside professional photography, giving companies a mixture of content that can be shared over several weeks rather than everything being posted at once.

It’s a simple way of creating a library of marketing assets from a single visit.

Video interview

Why Businesses Benefit from Regular Content Days

One thing I’ve noticed over the last few years is that more businesses are moving away from arranging photography every few years.

Instead, they’re booking regular content days throughout the year.

There are plenty of benefits:

  • New starters receive professional headshots quickly.

  • Marketing teams always have fresh content to post.

  • Company culture is documented as it evolves.

  • Websites remain current.

  • Social media becomes much easier to manage.

  • Recruitment campaigns look more authentic.

  • Brand consistency is maintained across every platform.

Rather than scrambling for photographs whenever something needs posting, businesses have an up-to-date image library ready to use.

Corporate branding photography inside Acute Business Advisory.

Corporate branding photography inside Acute Business Advisory.

Building Long-Term Relationships

One of my favourite parts of corporate photography is building long-term relationships with clients.

Returning to Acute Business Advisory meant I already understood their brand, their office environment and the style of imagery they wanted.

That familiarity helps sessions run more efficiently, keeps everyone relaxed and ensures the final images match previous shoots perfectly.

It also allows us to expand their image library naturally over time rather than starting from scratch with every visit.

Authentic office lifestyle photography for business marketing.

Authentic office lifestyle photography for business marketing.

Looking Ahead

From updated headshots to authentic office photography and engaging social media video, this latest visit provided Acute Business Advisory with a fresh collection of content they can use across their website, LinkedIn and wider marketing.

As businesses continue to grow and evolve, their visual content should evolve with them.

Professional photography isn’t simply about taking nice pictures—it’s about creating trust, showcasing your people and giving your marketing team the content they need to tell your story.

If your business has grown, recruited new staff or simply needs a fresh bank of photography and video content, I’d be delighted to help.

Frequently Asked Questions

How often should a business update its staff headshots?

Most businesses benefit from updating headshots whenever new employees join or every 18–24 months to keep their branding current.

Can photography and video be created during the same visit?

Absolutely. Combining photography with short video interviews is a cost-effective way to create a wide variety of content for websites and social media.

What types of businesses benefit from brand photography?

Professional services, accountants, law firms, financial advisers, construction companies, healthcare providers, manufacturers and many other businesses all benefit from authentic imagery.

Do you travel outside Leicester?

Yes. I regularly photograph businesses throughout Derby, Nottingham, Birmingham, Northampton, Coventry, London and across the UK.

Read More
pete martin pete martin

Personal Branding Photography for Mortgage Advisor in Leicester

Personal Branding Photography for Mortgage Advisor Tam at Advanced Mortgage Solutions

Personal branding photography session in Leicester city centre

 Personal branding photography session in Leicester city centre

Recently, I had the pleasure of working with Tam from Advanced Mortgage Solutions in Blaby, Leicester, on her first personal branding photography session with me.

Like many business owners and professionals, Tam had previously invested in a branding shoot that unfortunately didn’t deliver the results she needed. This session was all about creating a fresh collection of authentic, professional and versatile images that truly reflected her personality, expertise and approachability as a mortgage advisor.

Why Personal Branding Photography Matters for Mortgage Advisors

In today’s digital world, people often choose a mortgage advisor long before they make contact. Prospective clients are researching online, viewing websites, scrolling through social media profiles and checking Google Business Profiles before deciding who they trust with one of the biggest financial decisions of their lives.

Professional personal branding photography helps build that trust instantly.

For mortgage advisors, authentic imagery can:

  • Create a strong first impression

  • Build credibility and trust

  • Increase engagement on social media

  • Humanise the business

  • Provide consistent marketing content throughout the year

  • Improve website and LinkedIn profiles

Rather than relying on generic stock photography, a personal branding session gives advisers a library of images that genuinely represent who they are and how they work.

Lifestyle portrait of Tam from Advanced Mortgage Solutions

Lifestyle portrait of Tam from Advanced Mortgage Solutions

Exploring Leicester’s Characterful Locations

To create a varied and engaging collection of images, we used four different locations around Leicester city centre.

Our session began around Leicester Cathedral, providing elegant architectural backdrops and a professional feel suitable for website and LinkedIn use.

We then moved to a local coffee shop, creating relaxed lifestyle imagery that reflected the kind of informal conversations many clients have when discussing mortgages, remortgages and property purchases.

The recently developed area around Frog Island and the canal offered a modern urban backdrop with contemporary architecture, helping showcase a forward-thinking and professional image.

Finally, Leicester’s historic cobbled streets provided character, texture and visual interest, creating a diverse set of photographs that can be used across multiple marketing channels.

The combination of locations allowed us to produce a comprehensive image library, ensuring Tam has content suitable for social media posts, website updates, marketing materials and future campaigns.

Business branding portrait near Frog Island Leicester

Business branding portrait near Frog Island Leicester

Creating Authentic Content for Social Media

One of the primary goals of the session was to create a large bank of content for social media marketing.

Many mortgage advisors struggle to maintain a consistent online presence because they simply don’t have enough quality imagery available. By incorporating headshots, environmental portraits, lifestyle photography and candid moments throughout the shoot, we created a versatile collection of images that can be used throughout the year.

The result is content that feels professional while remaining approachable and authentic — an important balance for professionals working in financial services.

Helping Professionals Feel Comfortable in Front of the Camera

A common concern for many clients is feeling uncomfortable or unnatural in front of the camera.

One of the advantages of a personal branding session is taking the time to build confidence and create natural expressions and poses. Rather than relying on heavily staged images, the focus is on capturing genuine personality and creating photographs that feel authentic.

This approach helps clients feel more confident using their images online, which ultimately leads to stronger engagement and a more consistent personal brand.

Mortgage broker branding photos at Leicester coffee shop

Mortgage broker branding photos at Leicester coffee shop

Personal Branding Photography in Leicester and Leicestershire

Whether you’re a mortgage advisor, solicitor, accountant, consultant or business owner, professional branding photography can help you stand out in a crowded marketplace.

By creating a collection of authentic, high-quality images that showcase your personality and professionalism, you can build trust with potential clients before you’ve even had your first conversation.

Tam’s session with Advanced Mortgage Solutions is a great example of how thoughtful location choices and a relaxed approach can create a powerful set of marketing images that support business growth long after the shoot has finished.

If you’re based in Leicester, Blaby or anywhere across Leicestershire and would like to create a professional library of branding images for your business, I’d love to hear from you.

Frequently Asked Questions

What is personal branding photography?

Personal branding photography is a professional photoshoot designed to create images that showcase your personality, expertise and business. These photographs can be used across websites, social media, LinkedIn profiles and marketing materials.

How long does a personal branding photoshoot take?

Most personal branding sessions last between two and four hours, depending on the number of locations, outfit changes and image requirements.

What should I wear for a branding shoot?

Choose clothing that reflects your professional image and is consistent with your brand. Solid colours and well-fitted outfits tend to photograph best.

Can branding photos be used on LinkedIn?

Absolutely. Professional branding photographs are ideal for LinkedIn profiles, company pages, website biographies and thought leadership content.

Where can personal branding photos be taken?

Branding sessions can take place at your workplace, in local coffee shops, around city landmarks or at outdoor locations that complement your brand and personality.

Looking for a personal branding photographer in Leicester, Blaby or across Leicestershire? I help business owners, mortgage advisors, solicitors and professional service firms create authentic photography for websites, LinkedIn and social media marketing.

Mortgage advisor social media content photography in Leicester

Mortgage advisor social media content photography in Leicester

Read More
pete martin pete martin

FireAngel Office Launch Event Photography at Their New Coventry Headquarters

FireAngel Office Launch Event Photography at Their New Coventry Headquarters


FireAngel team members collaborating during an afternoon workshop session

FireAngel team members collaborating during an afternoon workshop session

Capturing Connection, Collaboration and Company Culture at FireAngel’s New Coventry Offices

Last week, I had the pleasure of photographing a staff event for FireAngel at their impressive new offices in Coventry. The event brought together colleagues from across the business, including many team members who typically work remotely, creating a fantastic opportunity to reconnect, collaborate and experience the company’s new workspace.

As a corporate event photographer, these occasions are always interesting because they combine several important objectives: showcasing company culture, documenting key business activities and helping employees feel connected to the wider organisation.

Welcoming Staff Into Their New Workspace

I arrived shortly after delegates had completed a series of breakout sessions. The atmosphere was relaxed and positive as colleagues gathered around an excellent lunch spread. These informal moments often produce some of the most authentic images of the day, with staff chatting, networking and catching up with colleagues they may not see regularly.

Capturing natural interactions during refreshment breaks helps tell the complete story of an event. These images often become valuable assets for internal communications, recruitment campaigns, social media content and future marketing materials.

Delegates attending breakout sessions during a FireAngel corporate staff event in Coventry

Delegates attending breakout sessions during a FireAngel corporate staff event in Coventry

Documenting Breakout Sessions and Collaboration

The afternoon consisted of multiple breakout sessions, with three separate groups rotating through different activities. This provided plenty of opportunities to photograph engagement, teamwork and collaboration in action.

Rather than relying solely on posed photographs, event photography works best when it captures genuine participation. Images of staff actively contributing, listening, discussing ideas and working together help demonstrate the company’s culture far more effectively than staged shots ever could.

For businesses investing in training, development and team engagement, these photographs become a lasting record of that investment.

Team Building Through Jinbari Drumming

The final hour of the event featured an energetic team-building session centred around Jinbari drumming. The activity generated plenty of enthusiasm, laughter and participation from the delegates, creating some fantastic photographic opportunities.

Team-building activities often reveal a different side of employees and leadership teams. They showcase personality, collaboration and engagement, all of which contribute to a stronger employer brand.

The event concluded with a short address from the Managing Director, bringing the day together and reinforcing key messages for the team.

Employees taking part in a Jinbari drumming team-building activity at FireAngel

Employees taking part in a Jinbari drumming team-building activity at FireAngel

Showcasing the New FireAngel Offices

One of the biggest benefits of photographing events like this is the opportunity to showcase a company’s workplace environment.

FireAngel’s new Coventry offices are a significant investment and provide a modern, welcoming space for employees. For remote workers especially, photography helps them feel connected to the organisation and gives them a better understanding of where colleagues are working and collaborating.

Professional photography allows businesses to maximise the value of these investments by creating a library of images that can be used across websites, recruitment campaigns, social media and internal communications.

Modern office interior at FireAngel’s new Coventry headquarters

Modern office interior at FireAngel’s new Coventry headquarters

One Missed Opportunity: Professional Staff Headshots

While the event was highly successful, one additional element that would have added even more value would have been professional staff headshots.

When businesses bring large numbers of employees together in one location, it’s often the perfect opportunity to update team photography. Professional headshots can:

  • Help remote employees feel more visible and included.

  • Create consistency across company websites and internal systems.

  • Strengthen employer branding.

  • Improve LinkedIn profiles and professional networking.

  • Ensure new starters are represented professionally online.

Combining event photography with headshots is one of the most cost-effective ways to maximise the return on a company gathering.

Why Invest in Professional Corporate Event Photography?

Corporate events are about much more than simply documenting what happened on the day. Professional photography helps businesses:

  • Showcase company culture.

  • Improve employee engagement.

  • Support recruitment efforts.

  • Create content for marketing and communications.

  • Highlight investments in people and workplace environments.

  • Build a stronger employer brand.

For organisations like FireAngel, where teams may be spread across different locations, photography helps create a stronger sense of connection and belonging.

Managing Director addressing staff at FireAngel’s Coventry office event

Managing Director addressing staff at FireAngel’s Coventry office event

Looking for a Corporate Event Photographer in Coventry or the Midlands?

Whether you’re launching a new office, hosting a staff conference, running training sessions or bringing remote teams together, professional event photography helps you maximise the value of your investment long after the event has finished.

By capturing authentic interactions, workplace culture and the people behind the business, you’ll create a powerful library of content that supports both internal engagement and external marketing.

FireAngel employees networking during lunch at the company’s new Coventry offices

FireAngel employees networking during lunch at the company’s new Coventry offices


FAQ

Why should companies hire a professional corporate event photographer?
Professional event photography captures authentic moments, employee engagement and company culture while creating valuable content for marketing, recruitment and internal communications.

Can corporate event photography help with recruitment?
Yes. High-quality images showcasing your workplace, team culture and employee engagement can help attract prospective candidates and strengthen your employer brand.

Should companies combine event photography with staff headshots?
Absolutely. When employees are already gathered together, it’s an efficient opportunity to update team headshots for websites, LinkedIn profiles and internal directories.

What types of corporate events benefit from professional photography?
Office launches, conferences, staff meetings, training sessions, awards ceremonies, networking events, team-building activities and company celebrations all benefit from professional photography.

How are corporate event photos typically used after the event?
Images are commonly used on company websites, social media, recruitment campaigns, annual reports, internal newsletters, press releases and marketing materials.

Do you provide corporate event photography throughout the Midlands?
Yes. I regularly photograph corporate events, conferences, staff engagement days and business headshot sessions across Coventry, Leicester, Northampton, Birmingham and throughout the Midlands.













Read More
pete martin pete martin

Welford Solicitors Welcomes Four New Team Members with Professional Headshots

Last week I visited Welford Solicitors to photograph four new starters who have recently joined the firm. The session was arranged to ensure the latest team members could be added to the firm’s website, helping clients put faces to names and creating a consistent, professional appearance across their “Meet the Team” page.

New employee photographed during a headshot update session at Welford Solicitors.

Business portrait created for a new member of the Welford Solicitors team as part of a website and staff profile update.


Professional headshots are an important part of building trust online, particularly for law firms where personal relationships and credibility are key factors when prospective clients are choosing legal representation. By keeping staff profiles up to date, Welford Solicitors continues to present a welcoming and professional image to both existing and prospective clients.


The session also provided an opportunity for the new team members to feel fully integrated into the business. Taking part in a professional headshot session alongside colleagues can be a surprisingly effective team-building exercise, helping new employees feel valued and welcomed from the very beginning of their journey with the firm.


As a corporate photographer working across Leicestershire and the Midlands, I regularly help businesses update their websites with consistent, high-quality headshots whenever new employees join the team. Whether it’s a full company rebrand or a simple top-up session for new starters, maintaining a professional visual identity helps businesses make a strong first impression online.

Professional headshot created for a new starter joining Welford Solicitors.

Corporate headshot photographed by Pete Martin Photography for Welford Solicitors’ Meet the Team page, helping maintain a professional and consistent online presence.



If your organisation has recently welcomed new employees, a headshot top-up session is a quick and effective way to keep your website current while ensuring every member of the team feels included.

FAQ: Top-Up Headshot Sessions

What is a top-up headshot session?
A top-up headshot session is a shorter photography session designed for businesses that have recently hired new employees. It allows new team members to be photographed in the same style as existing staff, maintaining consistency across your website and marketing materials.

Why should businesses keep employee headshots up to date?
Up-to-date headshots help create a professional first impression, build trust with potential clients, and ensure your website accurately reflects your current team.

Can new staff be photographed to match existing headshots?
Yes. Top-up sessions are specifically designed to replicate the style, lighting and background of previous headshots, creating a consistent look across your Meet the Team page.

How long does a top-up headshot session take?
Most top-up sessions take between 30 and 90 minutes, depending on the number of employees being photographed and any additional group images required.

Are top-up headshot sessions suitable for law firms and professional services businesses?
Absolutely. Law firms, accountants, financial advisers and other professional service businesses frequently use top-up sessions whenever new team members join the organisation.

“Many of my clients book annual headshot refreshes and interim top-up photography sessions whenever new employees join their business.”

Read More
pete martin pete martin

Jewellery Shop Photography for a Northampton Family Jeweller

Commercial Photography for St Gyles Jewellers, Northampton

Customer receiving personalised jewellery advice at St Gyles Jewellers in Northampton

Customer receiving personalised jewellery advice at St Gyles Jewellers in Northampton

When a family-owned jeweller in Northampton approached me to create a fresh set of images for their new website, the brief was clear: they wanted photographs that reflected the personality, expertise and trust that have helped build their reputation.

Rather than creating formal corporate portraits against plain studio backgrounds, we chose to photograph the team within their own environment. The jewellery shop itself became part of the story, helping visitors immediately connect faces with the business and creating a much warmer, more authentic impression.

Why Professional Photography Matters for Jewellery Businesses

For independent jewellers, trust is everything. Customers are often purchasing engagement rings, wedding jewellery, family gifts or heirloom pieces. They want to know who they’re dealing with before they step through the door.

Professional website photography helps businesses:

  • Build credibility and trust.

  • Showcase expertise and craftsmanship.

  • Create a more personal customer experience.

  • Improve website engagement and conversion rates.

  • Differentiate from larger chain retailers.

Authentic photography allows potential customers to see the people behind the business and feel more confident about making contact.

Owner of family-run Northampton jewellers standing inside the jewellery showroom during a professional branding photography session.

Owner of family-run Northampton jewellers standing inside the jewellery showroom during a professional branding photography session.

Environmental Headshots That Feel Personal

For the team portraits, we created environmental headshots using the jewellery displays and shop interior as backgrounds. This approach keeps the images professional while maintaining the personality of the business.

Environmental portraits help customers put faces to names and reinforce the message that this is a genuine family business, not a faceless organisation.

These images are ideal for:

  • About Us pages

  • Meet The Team sections

  • Google Business Profiles

  • Social media content

  • Press and PR opportunities

Professional headshot of jewellery consultant inside Northampton jewellery shop with display cabinets in the background.

Professional headshot of jewellery consultant inside Northampton jewellery shop with display cabinets in the background.

Capturing Genuine Customer Interactions

One of the most important parts of the shoot was documenting real customer interactions.

Photographs showing conversations, consultations and advice help potential customers understand what it’s like to visit the store. They demonstrate the personal service that independent jewellers are known for and provide valuable visual storytelling throughout the website.

These images help answer common customer questions such as:

Customer receiving personalised jewellery advice from a family-owned Northampton jeweller.

Customer receiving personalised jewellery advice from a family-owned Northampton jeweller.

What is it like to visit an independent jeweller?

Customers can expect a personalised experience with expert guidance, individual attention and a relaxed environment where they can discuss jewellery purchases, repairs and bespoke commissions.

Why use professional photography instead of stock images?

Authentic photography builds significantly more trust because visitors can see the actual people, premises and services behind the business. This creates a stronger connection than generic stock photography.

Showcasing Jewellery Repair Expertise

The final part of the project focused on the workshop and repair side of the business.

Many jewellery businesses offer highly skilled repair services, yet these are often hidden behind the scenes. Photographing craftsmen at work helps demonstrate expertise, precision and attention to detail.

Images of repairs and workshop processes provide powerful evidence of the skills involved and reassure customers that their treasured items are in safe hands.

Skilled jeweller carrying out jewellery repairs in a Northampton workshop, showcasing craftsmanship and expertise.

Skilled jeweller carrying out jewellery repairs in a Northampton workshop, showcasing craftsmanship and expertise.

Photography That Supports Business Growth

Modern websites need more than product photography. Customers increasingly want to see the people, processes and personality behind a business before making contact.

By combining professional headshots, customer interaction photography and behind-the-scenes workshop imagery, this Northampton jewellery business now has a comprehensive image library that reflects its values and expertise.

If you’re an independent retailer, jeweller or family-run business looking to refresh your website imagery, professional commercial photography can help you tell your story, build trust and create a stronger connection with your customers.

Frequently Asked Questions

What type of photography is best for jewellery websites?

A combination of team headshots, customer interaction photography, workshop images and product photography provides the most complete picture of the business.

Do jewellers need professional staff headshots?

Yes. Professional headshots help customers connect with the team and build trust before visiting the store.

What are environmental headshots?

Environmental headshots are portraits taken within a person’s workplace rather than against a plain studio background. They provide context and help tell the story of the business.

Can commercial photography improve website performance?

Professional photography can increase engagement, improve trust signals and encourage more enquiries by helping customers feel confident in the business.

Who photographed St Gyles Jewellers in Northampton?

St Gyles Jewellers commissioned professional commercial photography to create authentic website imagery, including staff portraits, customer service photography and jewellery repair workshop photography. The project focused on helping customers connect with the people, expertise and values behind this long-established Northampton jeweller.

Why use environmental headshots for a jewellery business?

Environmental headshots place team members within their workplace rather than against a plain background. For jewellery businesses, this helps customers see the people behind the brand while reinforcing the professionalism and personality of the showroom environment.

What photography should an independent jeweller have on their website?

Independent jewellers benefit from a combination of team headshots, customer consultation images, workshop photography, jewellery repair photography and product photography. Together, these images create trust and help customers understand the full range of services offered.

Professional Website Photography for Independent Businesses

While this project was created for St Gyles Jewellers in Northampton, the same approach works for many independent businesses looking to refresh their online presence.

Whether you’re a retailer, accountant, solicitor, estate agent or family-run company, customers increasingly want to see the people behind the business before making contact. Authentic photography helps build trust, demonstrate expertise and create a stronger connection with prospective clients.

By combining environmental headshots, workplace photography and genuine customer interactions, businesses can create a website that feels approachable, professional and distinctly different from competitors relying on stock imagery.

As a commercial photographer working across Leicester, Northampton and the wider East Midlands, I regularly help businesses create image libraries that showcase their people, culture and customer experience.

If you’re an independent retailer, professional services firm or family-run business looking to refresh your website imagery, professional commercial photography can help you tell your story, build trust and create a stronger connection with your customers. I work with businesses across Leicester, Northampton and the East Midlands, creating authentic photography that reflects the people behind the brand.

Looking to refresh your website imagery?

I work with businesses across Leicester, Northampton and the East Midlands, creating professional headshots, workplace photography and authentic brand imagery that helps businesses build trust online.

Get in touch to discuss your next photography project.

Read More
pete martin pete martin

Pureseoul Leicester Store Opening Photography at Highcross Shopping Centre

Professional event and retail photography coverage for the new Pureseoul store opening at Highcross Leicester, featuring influencer marketing content, social media coverage, branded retail imagery and launch day storytelling for one of Leicester’s newest beauty retail destinations.

‍ ‍

Yesterday I had the opportunity to photograph the brand-new Pureseoul store opening inside Highcross Leicester — a fast-paced retail launch that blended brand photography, influencer marketing content and live social media storytelling.

Interior of the new Pureseoul store at Highcross Leicester before opening day

Retail interior photography



Interestingly, the team discovered my work through LinkedIn and a previous blog post I created for Miele, which once again shows the long-term value of SEO-driven content and strong commercial photography portfolios.


The first part of the shoot focused on capturing the store before opening. Empty retail spaces are important to photograph properly because they showcase the interior design, branding, product layout and customer experience exactly as intended before the public arrives. These images are ideal for press releases, future marketing campaigns, investor communications and website content.


As the morning progressed, a group of influencers arrived for early access ahead of the public launch. The atmosphere shifted quickly from calm retail photography to energetic lifestyle content creation. Influencers were filming Instagram Reels, TikToks and behind-the-scenes social media content while interacting with products throughout the store.

Influencers testing skincare products during the Pureseoul Leicester store launch event

Content creators filming Instagram Reels and TikTok videos inside Pureseoul Leicester



My role was to document those authentic moments naturally — capturing reactions, conversations, product testing and branded interactions without interrupting the content creation process. Modern retail launches are no longer just about ribbon-cutting ceremonies; they are designed around social-first marketing, influencer engagement and real-time audience interaction.



Today I’m back at the store as it officially opens to the public at 11am, covering the customer launch experience, crowd interaction and overall atmosphere as shoppers experience Pureseoul Leicester for the very first time.



Why Professional Photography Matters for Retail Store Openings



Retail launches move quickly, and businesses only get one chance to capture the excitement of opening day. Professional event photography helps brands create:



  • Website and SEO content

  • Press and PR imagery

  • Social media marketing assets

  • Influencer collaboration content

  • Future advertising material

  • Customer engagement visuals

  • Brand storytelling content



For brands investing heavily into retail experiences, having high-quality imagery from launch day becomes an essential marketing asset long after the event itself has finished.



Influencer Marketing and Retail Photography



One of the biggest changes in commercial photography over the last few years has been the rise of influencer-led retail events. Brands now build launches around creators producing live content for Instagram, TikTok and YouTube, often generating thousands of views before stores officially open.



Photographing these events requires a documentary-style approach — balancing candid moments, branded composition and fast-moving social interactions while staying invisible enough for creators to work naturally on camera.



This style of coverage is becoming increasingly important for shopping centres, retail brands, beauty companies and experiential marketing agencies looking to maximise online visibility around launch events.



Event Photography for Leicester Businesses



As a Leicester corporate and event photographer, I regularly work with brands, agencies and businesses creating imagery for websites, marketing campaigns, PR and social media.



From retail launches and corporate events to commercial headshots and branding photography, the goal is always the same: creating professional imagery that reflects the quality of the business behind it.



If your current imagery doesn’t reflect the standard of your brand, it may be time to update it.

Content creators filming Instagram Reels and TikTok videos inside Pureseoul Leicester

Content creators filming Instagram Reels and TikTok videos inside Pureseoul Leicester

‍ ‍

Read More
pete martin pete martin

Commercial Photography for Web Design Agencies: A Real Client Case Study

Commercial Photography for Web Design Agencies: A Real Client Case Study

When a business invests in a new website, the design matters—but the imagery is what brings it to life.

Last week, I travelled to Stockport to work with an HVAC company undergoing a full website redesign. The brief came via their web design agency, who needed a complete set of professional, on-brand images to support the new build.

This is exactly the kind of project I love working on with design agencies.

Why imagery matters in web design

You can have the best layout, typography and UX in the world—but if the imagery doesn’t match the quality of the design, the whole thing falls flat.

For this project, the goal was simple:

Everything needed to feel authentic, professional, and aligned with the brand.

HVAC team working in office environment captured for commercial website imagery

HVAC team working in office environment captured for commercial website imagery

Working alongside the web design team

On this shoot, one of the designers from Trident joined me on-site to oversee the visual direction.

This kind of collaboration is where the best results happen.

Rather than guessing what might work, we:

  • Shot with the actual website layout in mind

  • Considered image crops and negative space for text

  • Matched tones and style to the brand identity

  • Ensured consistency across every image

For agencies, this means fewer compromises later—and a smoother build process.

What we captured

Across the day, we built a full image library including:

  • Professional, approachable headshots

  • A strong team photograph for the About page

  • Natural, documentary-style office working shots

  • Detail images to support service pages and content sections

The aim wasn’t just to “get photos”—it was to create assets that work hard across the entire website.

Professional corporate headshot of HVAC company employee for website profile

Professional corporate headshot of HVAC company employee for website profile

Natural business headshot of team member for HVAC company website

Natural business headshot of team member for HVAC company website

The result

The final image set gives the client:

  • A consistent visual identity

  • Strong first impressions for new visitors

  • Increased trust and professionalism

  • Flexibility for future marketing

And for the agency, it means they can deliver a website that looks as good as it functions.

HVAC team working in office environment captured for commercial website imagery

HVAC team working in office environment captured for commercial website imagery

Why agencies bring me in

If you’re a web designer or agency, you already know the pain of:

  • Poor-quality client-supplied images

  • Inconsistent lighting and styles

  • Stock photos that don’t feel authentic

I work with agencies to remove that problem completely.

You get:

  • A reliable, professional shoot experience

  • Imagery designed specifically for web use

  • A consistent visual style across every page

  • Content that elevates your design work

Behind the scenes

I’ve included a short behind-the-scenes video from the day to give you a feel for how I work on location—keeping things relaxed, efficient, and focused on getting the best results without disrupting the client’s day.

Behind the scenes on location in Stockport – working alongside the design team to create a full image library for this HVAC company’s new website.

Let’s work together

If you’re a design agency working on a new website and want imagery that actually supports your work—not holds it back—I’d love to collaborate.

Get in touch and let’s make your next project look as good as it deserves.

Read More