Pureseoul Leicester Store Opening Photography at Highcross Shopping Centre

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Yesterday I had the opportunity to photograph the brand-new Pureseoul store opening inside Highcross Leicester — a fast-paced retail launch that blended brand photography, influencer marketing content and live social media storytelling.

Retail interior photography

Interestingly, the team discovered my work through LinkedIn and a previous blog post I created for Miele, which once again shows the long-term value of SEO-driven content and strong commercial photography portfolios.

The first part of the shoot focused on capturing the store before opening. Empty retail spaces are important to photograph properly because they showcase the interior design, branding, product layout and customer experience exactly as intended before the public arrives. These images are ideal for press releases, future marketing campaigns, investor communications and website content.

As the morning progressed, a group of influencers arrived for early access ahead of the public launch. The atmosphere shifted quickly from calm retail photography to energetic lifestyle content creation. Influencers were filming Instagram Reels, TikToks and behind-the-scenes social media content while interacting with products throughout the store.

Content creators filming Instagram Reels and TikTok videos inside Pureseoul Leicester

My role was to document those authentic moments naturally — capturing reactions, conversations, product testing and branded interactions without interrupting the content creation process. Modern retail launches are no longer just about ribbon-cutting ceremonies; they are designed around social-first marketing, influencer engagement and real-time audience interaction.

Today I’m back at the store as it officially opens to the public at 11am, covering the customer launch experience, crowd interaction and overall atmosphere as shoppers experience Pureseoul Leicester for the very first time.

Why Professional Photography Matters for Retail Store Openings

Retail launches move quickly, and businesses only get one chance to capture the excitement of opening day. Professional event photography helps brands create:

• Website and SEO content

• Press and PR imagery

• Social media marketing assets

• Influencer collaboration content

• Future advertising material

• Customer engagement visuals

• Brand storytelling content

For brands investing heavily into retail experiences, having high-quality imagery from launch day becomes an essential marketing asset long after the event itself has finished.

Influencer Marketing and Retail Photography

One of the biggest changes in commercial photography over the last few years has been the rise of influencer-led retail events. Brands now build launches around creators producing live content for Instagram, TikTok and YouTube, often generating thousands of views before stores officially open.

Photographing these events requires a documentary-style approach — balancing candid moments, branded composition and fast-moving social interactions while staying invisible enough for creators to work naturally on camera.

This style of coverage is becoming increasingly important for shopping centres, retail brands, beauty companies and experiential marketing agencies looking to maximise online visibility around launch events.

Event Photography for Leicester Businesses

As a Leicester corporate and event photographer, I regularly work with brands, agencies and businesses creating imagery for websites, marketing campaigns, PR and social media.

From retail launches and corporate events to commercial headshots and branding photography, the goal is always the same: creating professional imagery that reflects the quality of the business behind it.

If your current imagery doesn’t reflect the standard of your brand, it may be time to update it.

Content creators filming Instagram Reels and TikTok videos inside Pureseoul Leicester

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Capturing NEBOSH’s Graduation Awards at Warwick Arts Centre

Capturing NEBOSH’s Graduation Awards at Warwick Arts Centre

Pete Martin Graduation Awards and Event Photography East Midlands

Earlier this month, I had the privilege of photographing NEBOSH’s annual Graduation Awards ceremonies at Warwick Arts Centre. The day was split into two sessions – one in the morning and one in the afternoon – with hundreds of graduates, families, and colleagues coming together to celebrate years of dedication and achievement.

A Natural Approach to Graduation Photography

NEBOSH wanted their graduation photography to feel authentic, capturing natural moments rather than only posed group shots. I focused on documenting candid interactions, celebrations, and the atmosphere outside the venue, using the surrounding spaces of Warwick Arts Centre as a backdrop. This gave the images a fresh, lively feel that really reflects the spirit of the day.

Overcoming Challenging Lighting Conditions

One of the main challenges of the day was the constantly changing natural light. With the sun shifting in and out behind clouds, the brightness levels altered minute by minute. This meant quickly adapting camera settings to ensure consistency and quality across the 1,700 images captured throughout the day. My experience in corporate and event photography helped me anticipate these changes, keeping the shots balanced and professional.

Client Feedback

The images were delivered promptly to the NEBOSH team, who were delighted with the results. Their kind words say it all:

“Thanks so much for getting these to us so quickly. The team have said how good the photos are 😊

Can you provisionally hold Monday, 7th September 2026 for our next Graduation?”

It’s always rewarding to know that my photography not only meets expectations but becomes part of a client’s long-term event planning.

Why Professional Graduation Photography Matters

A graduation is a milestone moment – for the graduates, their families, and the organisation itself. Having a professional photographer ensures that the energy, pride, and joy of the day are captured in a way that reflects both the individuals and the brand. For organisations like NEBOSH, these images are also vital for marketing, alumni engagement, and showcasing the success of their programmes.

Looking Ahead

I’m already looking forward to returning for NEBOSH’s 2026 Graduation. In the meantime, if your organisation is planning a corporate event, awards ceremony, or graduation celebration, and you’d like natural, professional photography that tells the story of the day, please do get in touch.

Graduates arriving at Warwick Arts Centre for the NEBOSH Graduation Awards ceremony

Natural candid photo of NEBOSH graduates celebrating outside the venue

Wide shot of graduates and families gathering at Warwick Arts Centre for NEBOSH

Smiling graduate receiving congratulations during NEBOSH Graduation Awards.

Professional graduation photographer capturing moments at Warwick Arts Centre.

Natural candid moment of NEBOSH graduates chatting after the ceremony.

Professional graduation photographer capturing moments at Warwick Arts Centre.

Family celebrating with a graduate outside the NEBOSH ceremony.

Award nominated photographer

Exciting News: I’ve Been Nominated in the Alternative Business Awards!

I’m thrilled to share that I’ve been nominated for a Content Catalyst in the Alternative Business Awards here in Leicester, in recognition of my work in headshot and event photography from the Big Difference.

Over the years, I’ve had the privilege of working with so many incredible professionals and organisations, capturing the moments and portraits that tell their stories. Being recognised for this work—especially by a creative community I admire so much—is a real honour.

Whether it’s a powerful headshot or the energy of a live event, my goal has always been to deliver images that feel authentic, professional, and impactful. This nomination is a lovely reminder of why I do what I do.

Thank you to everyone who’s supported me on this journey—clients, colleagues, and fellow creatives alike. Fingers crossed for the results!

I’m actually shooting the awards on 11th June, so stay tuned!

East Midlands Chamber of Commerce, Celebration of Culture event

Capturing the Vibrance of the East Midlands Chamber of Commerce Event

I recently had the pleasure of photographing an unforgettable event hosted by the East Midlands Chamber of Commerce. As a professional event photographer, it's always exciting to cover events that bring together business professionals, incredible entertainment, and a strong sense of community — and this event delivered on all fronts.

Held in a lively and welcoming atmosphere, the evening was a true celebration of culture and connection. One of the highlights was the incredible catering by Sanjay Foods, who provided a stunning spread of authentic Indian cuisine. From aromatic curries to delicious street food favorites, the flavors were as vibrant as the visuals — a dream to photograph and a joy to witness guests enjoying.

The entertainment lineup was just as impressive, featuring a variety of talented performers, singers, musicians, and dancers who brought energy and color to the event. Every moment was filled with movement, emotion, and engagement — the kind of content that makes for powerful, eye-catching event photography.

Why Professional Event Photography Matters

Events like this showcase the value of professional event photography. High-quality images don't just document the day — they tell a story, highlight the atmosphere, and provide lasting marketing value for the hosts, vendors, and performers alike. As an experienced event photographer, I focus on capturing those key moments that reflect the energy and purpose of your event.

Whether you're planning a business gala, cultural celebration, or networking event, hiring a professional ensures your event is captured at its very best.

Looking to elevate your next event with stunning photography? Let’s connect and create something unforgettable.

Published Leicester Photographer Pete Martin

Published Leicester Photographer Pete Martin - Art Festival Event Photography

One of my favourite jobs of the year is ArtReach’s Journeys International Festival. 

Journeys Festival International brings together artists and communities to explore big ideas and create experiences that will excite and entertain. It was first delivered in Leicester in 2013 and since then has hosted regular editions in Manchester and Portsmouth too. With this festival, we create a platform for artists from sanctuary seeking backgrounds, a showcase to share artistic talent, community cultural exchanges and incredible live events.

I’ve been photographing this event since 2021, and every one has been amazing. Such diverse performers and some absolutely moving themes. 

In October 2024 the festival returned to Leicester, so armed with my camera and a few lenses I took to the streets for a weekend of event capture. 

Over the 2 days I took 2,847 images and covered 48,000 steps! 

Here are a couple of images from the weekend. 

Here is a link to Journeys Festival. https://artreach.org.uk/journeysfestival/

On a side note, two of my images were featured in ‘Church Times’.

Church Times Article

A few days after this was published I was contacted by an editor for the Daily Telegraph. They wanted to purchase a licence to one of the images! The licence was 12 months online and 1 print use in the UK.

Telegraph Article

So I’m officially a published photographer!

Events and Awards Night Photographer Leicester & East Midlands

Events and Awards Night Photographer Leicester & East Midlands

The best event photography for awards nights

September should be know as event and awards night month!

I’ve been ran of my feet with events this month, and i’m going to tell you about two of them.

First being the East Midlands Chamber’s Enterprising Women’s Awards night. This was a very last minute booking for me, literally the day before. Despite having two photoshoots in the day, I said yes to the awards night. I thought it would be fun (it was!) and I might see a few people I know (i did!).

Secondly, It was off to the Hilton Park Lane in Mayfair for the Signature Awards. These are always amazing nights. I share photography duties with Damian, a London photographer. With 450+ guests it’s just too much to capture for one photographer. I arrived early with Dave the video guy, then went for a walk into Central London. Shooting the awards was fairly straight forward for me as i’ve done it for a few years now.

As with most of these events, both required a next day turn around for the edited images. EMC was done when I got home straight after the event, and the Signature Awards was done on the M1 as I was a passenger.

Same day edits!

Here are a few images from both events

When planning an awards night, the focus is on celebrating achievements and creating lasting memories. Hiring an event photographer can significantly enhance the experience and provide benefits that extend well beyond the night itself.

Capture Professional Moments
An event photographer brings expertise in capturing key moments with precision. From award presentations to candid interactions, a professional ensures that every significant event is documented beautifully. This means you won’t miss those spontaneous smiles and heartfelt congratulations.

High-Quality Images
Professional photographers use advanced equipment and techniques to produce high-quality images. These photographs will reflect the atmosphere and emotions of the evening, providing images that are sharply detailed and vibrantly colored. Such quality makes a lasting impression whether for internal reporting, social media sharing, or marketing materials.

Stress Reduction
Planning an event can be overwhelming, and the last thing you want is to worry about photography. By hiring an event photographer, you can focus on enjoying the evening with your guests while knowing that every moment is being captured professionally. This allows you to be fully present during the celebration.

Memorable Marketing Material
The images taken during your awards night can be valuable for future promotions. High-quality photographs can be used in brochures, newsletters, and social media posts, helping to enhance your brand’s image and engage your audience. They serve as a compelling visual record of your company culture and achievements.

Create Lasting Memories
Lastly, a professional photographer not only captures the event for immediate enjoyment but also provides a visual archive of your organization’s milestones. These images can be cherished for years to come, allowing everyone to relive the excitement and honor the accomplishments celebrated during the awards night.

Basically, hiring an event photographer for your awards night is an investment in quality, lasting memories, and stress relief that enhances the overall experience. It’s a decision worth considering for any event that celebrates success.

Leicester, Nottingham, Coventry, Birmingham Event Photography

Leicester, Coventry, Nottingham, Birmingham Event Photographer

Furnley House Foundation & Kazzoo IT Event Photography Leicester

If there is one type of Photography job I could only do for the rest of too my life it would be Event Photography. 

I love the variation of each event, and each one is totally unique, even if it’s the same company!

Chris Cain is a good friend of mine, and he owns and runs Kazzoo IT. Chris is also an amazing fundraiser for many local charities. I’ve personally climbed Scarfell Pike and Ben Nevis with Chris over the last two years for some amazing charities. 

Kazzoo IT was turning 21 years old, so it was only right there was a party.. or summer ball more like!

The event took place at Winstanley House… there was a mirror lady, champagne reception, Kazzoo brand coloured ballon wall,  an amazing auction… and Sam Bailey serenading us at the end. 

Take a look at a few of the shots, 

Next up was the Furnley House Foundation’s summer ball. Furnley House is a truly brilliant company, B-Corp status in fact. The foundation was set up to help local charities and communities, and boy have they helped!

At their summer ball, over £30,000 was raised for the specially selected three charities. Steps, Focus & Heartwise. 

A few mentions, Charlotte Miles from Cross Productions was organising the whole event, as usual it ran faultlessly.. Absolutely contact Cross Productions for your event requirements. 

Hybrid AV did the entire sound and light system, and the place looked amazing. Check out their video wall!

Get in touch for your next event if you want great event photography

HERE ARE 5 EVENT PHOTOGRAPHY TIPS

1. Capturing Memorable Moments: We professional event photographers are highly skilled at capturing candid and precious moments, ensuring you have a collection of high-quality images to relive the event.

2. Professional Quality: We have the expertise, equipment, and editing skills to deliver professional-grade photos with optimal lighting, composition, and clarity.

3. Focus on Guests: Hiring a professional photographer allows you and your guests to fully enjoy the event without worrying about taking pictures, ensuring everyone is part of the experience.

4. Marketing and Promotion: High-quality event photos can be used for marketing and promotional materials, helping to create buzz for future events or showcase the success of your current one.

5. Comprehensive Coverage: Professional event photographers know how to cover all aspects of your event, from the venue and decor to attendees and key moments, providing a comprehensive visual record.

Conference & Event Photographer Leicester - East Midlands

Conference & Event Photographer Leicester - East Midlands

Marketing & Branding photographer Pete Martin

It’s that time of year again where business start holding conferences and other associated events.

It’s always good to photograph these as the images are not only a good keepsake, but a usefull marketing tool. The images can be shared on your social media channels, newsletters, website and in various print media to show existing and prospective clients your companies culture.

I pride myself in being an excellent conference photographer, let me tell you about the recent Mclarens conference I shot at the Hilton East Midlands..

I arrived onsite at 9:30am and got to work setting up my mobile headshot studio and a corridor next to the main room. These clients were have individual portraits taken in the conference scheduled breaks. This is a brilliant idea and a very effective way of capturing every members of staff in one day.

Delegates started to arrive at 10am, and my studio way busy with the first of the 82 people. 10:30am and the conference starts with a welcome speech from the CEO followed by the first presenter. I captured all of this using my second camera as to not disturb the studio set up.. this could remain in place for the next wave of people to have their portrait taken.

Conference Photographer Pete Martin

I had a break in the early evening where I grabbed some food and got to work editing the days photos. I managed to get every shot edited and started the upload, the client received the download link the next morning.

Editing on location, event photographer Pete Martin

Food whilst Editing on Location - COnference Photography by Pete Martin

What a service!

Here’s 5 reasons why having me at your event is a great idea…

Professional Image: Having a photographer at your business conference ensures that high-quality images are captured, portraying your event in a professional light.

• Marketing Material: The photos taken during the conference can be utilized for marketing purposes, promoting future events and showcasing the success of past conferences.

• Documentation: Photography provides a visual record of the conference, preserving key moments, speakers, and activities for archival and informational purposes.

• Social Media Presence: Engaging photos from the conference can be shared on social media platforms, increasing your brand's visibility and engagement with attendees and followers.

• Memories for Attendees: Offering attendees access to event photos allows them to reminisce about the experience and serves as a token of appreciation for their participation.

Furnley House Foundation Summer Ball 2024

Leicester Event Photographer Summer Ball

Leicestershire Charity Photographer

A few weeks ago it was the Furnley House Foundations summer ball 2024

Furnley House Foundation

Having done numerous work for FH now, they asked if i’d be interested in photographing ther summer ball. It was a YES from me. Furnley House is an amazing company, and some of my great friends work there.. Their foundation is a registered chairty, they raise money to give to other charities in need.

The ball took place at Winstanley House, with many familiar faces in attendance.

Photo kit wise I pretty much stayed on one camera with a 28-75mm zoom lens and on camera flash. I did occasionally use my 135mm lens for some of the shots of the presenter on stage.

Here are a few shots from the evening. If you are holding a similar event and would like it capturing so you can look back in years to come, please get in touch. There photos are an excellent reminder and keepsake of your event. They can also be used in future marketing in print and social media. Guests can have access to the photo gallery and download digital files as well. Optional print products are also available from the online gallery.

Leicester Photographer Raises money for local charity

Leicester Photographer raises money for local Mental Health Charity

Headshot, Portrait & Event photographer Pete Martin raised £765 for Leicestershire Mental Health Charity LAMP

It was that time of year again, national mental health week 2024.

For the last two years I‘ve organised little gathering at one of my favourite Indian restaurants. This year however, the restaurant was already booked! So a new venue was foudn and the the organisation began.

Tickets were produced, the online booking system went live, emails went out to raffle prizes, a poster was designed. I asked a few people to share the social media posts to help with ticket sales and before long we had just under 40 tickets solds for the event.

It was no nice to see so many friendly faces, some i’ve not seen in quite a few years!

Enjoy some of the photos below, I kept the camera equipment really small, one camera, one lens and a small flash.. Great quality results from such a small compact set up.