Personal Branding Photography - Environmental Portraits

Personal Branding Storytelling Photographer Leicester

Lifestyle & Environmental Portraits

1 year ago I photographed Lauren & Kelly who had recently set up L & K Financial Limited. Both really nice ladies who wanted a couple of headshots and a few shots together for their new website and social media. They had tried another photographer who had sadly got the brief wrong, so I got the call. The brief was text book for me, it was the exact type of headshot I do, even down to the grey background!

On to this year, I get another email saying they have taken on a third member of staff who needed a headshot, but they also wanted some ‘in the office’ types shots as well. You could describe this as a personal branding type shoot as it features the people as they are, showing their fun side.

They found a great location, an estate agents over in Oakham. We were allowed to shoot there for the morning, so we got straight into the team in the office shots. We ventured outside as there was a nice bench area, some brilliant looking black shutters and green area. We also used a couple of area’s inside, the bar being my favourite. Yes, this estate agents have a raised bar area!

Take a look at a few of the shots taken during the morning.

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Lifestyle and Branding Photography Leicester

I love it when a client comes back, it might be for updated headshots.. maybe a new person has joined the team etc.

Northwood Estate agents however wanted some shots around the office, these are called many different things.. Lifestyle, environmental portraits or the new buzz word in the industry, Branding Photography.

To me it’s all the same thing, capturing people doing their thing in the best possible light. Showing the environment in the portrait, with the person captured naturally… no staged poses. This helps show the companies culture, which in turn will attract new clients and future employees.

Here are a few examples from the 1.5 hours I was on site, 130 images were delivered in total.

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Have a read of this article about branding photography and why you should consider it..

Why Branding Photography is Essential in Business

In the competitive landscape of today's business world, investing in branding photography can offer a multitude of benefits for companies looking to establish a strong and memorable brand image. Here are five crucial points illustrating why branding photography is essential in business:

1. First Impressions Matter: Branding photography plays a pivotal role in creating a positive and lasting first impression on potential customers. High-quality, visually appealing images can instantly capture the attention of your target audience and convey the professionalism and identity of your brand.

2. Establishing Brand Identity: Consistent branding photography helps in establishing and reinforcing your brand identity. By showcasing your products, services, or team through cohesive visual storytelling, you can create a strong brand presence that differentiates you from competitors and fosters brand recognition.

3. Building Trust and Credibility: Professionally curated images can help build trust and credibility with your audience. Authentic and engaging photography can humanize your brand, showcasing the faces behind the business and creating a connection with customers based on transparency and authenticity.

4. Versatility Across Marketing Channels: From your website and social media profiles to advertising campaigns and printed materials, branding photography can be used across various marketing channels to maintain a consistent brand message. Versatile imagery ensures that your brand's visual identity remains cohesive and compelling across all platforms.

5. Increasing Engagement and Conversions: Compelling visual content has the power to drive engagement and increase conversions. Whether it's through captivating product images, behind-the-scenes glimpses, or lifestyle photography that resonates with your target audience, branding photography can help create a strong emotional connection that motivates customers to choose your brand.

In conclusion, branding photography is not just a luxury but a necessity for businesses looking to thrive in today's visually driven market. By investing in high-quality imagery that aligns with your brand values and resonates with your audience, you can elevate your brand presence, establish credibility, and ultimately drive business growth.

The Business Portrait, professional photographer Leicester

Business Portrait, Linkedin Headshots Leicester & East Midlands

Why Your Squirrel Profile Pic Won't Fly: The Power of a Pro Headshot on LinkedIn

Pete Martin Photography in discguise

In the bustling online jungle of LinkedIn, your profile picture is your first impression. Sure, you could stick with a blurry selfie of you feeding a squirrel (admittedly cute, but not professional), but why settle for "meh" when you can project confidence and polish with a professional headshot? Here's why it matters:

1. Stand Out From the Nutty Bunch: Let's face it, LinkedIn is crowded. A professional headshot sets you apart from the blurry selfies and vacation snapshots. It shows you take your career seriously and invest in your personal brand.

2. First Impressions Matter (Even in the Digital Jungle): You have mere seconds to capture attention in the online world. A polished headshot conveys competence, approachability, and trustworthiness – all essential qualities for career success.

3. Boost Your Visibility: Research shows profiles with professional headshots get 21 times more views! That means more opportunities to connect, network, and land your dream job. Think of it as LinkedIn catnip for potential employers and collaborators.

4. Build Your Brand, Not Your Weekend Getaway: Your headshot is an extension of your personal brand. It should reflect your professionalism, values, and industry. Ditch the beach pictures and opt for a look that aligns with your career goals.

5. Confidence is Key (and It Shows): Investing in a professional headshot can do wonders for your self-confidence. Feeling polished and put-together translates into your online presence, making you appear more engaged and approachable.

Remember: You don't need to break the bank. Many affordable headshot photographers offer packages to suit your budget. Invest in yourself, ditch the squirrel profile pic, and watch your LinkedIn presence soar!

Bonus Tip: Smile! A genuine smile projects warmth and approachability, making you more inviting to connect with. Now go forth and conquer the LinkedIn jungle with your best professional paw forward!

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Studio Portraits on Location throughout the East Midlands

Leicestershire Law Firm Portraits and Headshots

Leicestershire Photographer - Law Firm Portraits and Headshots

Business headshots for websites and Linkedin.

When a client returns to Pete Martin Photography multiple times, it's a testament to the quality and trust i’ve built with my customers. I pride myself on providing consistent, top-notch photography services that meet and exceed my clients' expectations. It's always a pleasure to welcome back familiar faces, knowing that they continue to choose Pete Martin Photography for their special moments.

Thank you to all or my returning clients for placing your trust in me time and time again.

One such client is a Johnson Astills, a brilliant Leicester Law firm.

I was back in January to photography new starters and a couple of people who have changed their appearance over the course of the last 12-14 months.

This local business resquires half body portraits, which then get resized via their website for more of headshot crop. Also I provide them with all the images in a transparant .png file, which means the background has been removed. This is useful for when you want the person to ‘float’ above the websites graphical design. Check it out below.

Portrait with background removal

Check out a few more examples below, could this style of photography help your business stand out?

Get in touch for a no obligation consultation, lets see how I can help you.

Leicester Portrait Photographer

Leicester Portrait photographer

Food Photographer

I few weeks ago I was contacted by a lovely lady called Harriet from Peterborough, who is setting a new business all around healthy food.

While I would not say I’m a food photographer, nor food stylist! Harriet needed a bulk of images to launch her website and also to kick start her social media channels. 

After a consultation phone call to find out more about her business, Harriet set to work plan out out each dish she was going to prepare and the overall aesthetic. This prep work was key to the photoshoot running smoothly. Harriet also sent me a selection of sample images from other health food individuals that she liked the look of, this was my homework to research how the final images were put together and lit etc.

When it came to the shoot day, I arrived in Peterborough at 10:30am to find that Harriet had got all the dishes underway cook wise. Within 30 mins the equipment was set and I started shooting. 

As it was a nice bright day, and the food photo area was near some bi-fold doors we used all of the available natural light. The only thing I used to modify the available light was a couple of small bounce cards/reflectors to reduce the shadows slightly on the opposite side.

During the final prep of each dish I swapped to camera 2 with a 35mm prime lens and grabbed some environmental portraits, I think these look awesome in black and white. 

Towards the end of the shoot we did some lifestyle shots inside and outside with a little bounced flash to give a nice clean look.

Overall I’m super happy with the results, and it was a great day.

Many thanks to Harriet and her husband Dan for being so accommodating and Uber prepared for the shoot. And for sending me off with a food parcel and bottle of red wine.

Here are a few photos from the day.