Everyone Active Gym Fitness Photographer Leicester, Birmingham, Coventry, Derby, Nottingham, Northampton.

PR, Branding & Event Photographer East Midlands

One of my regular clients is Everyone Active, I travel all over country for these guys. It could be a recently acquired and refurbished site, a gym shoot, fun in the pool, or a special event.

This event was two special body pump workout classes with Radio 1 DJ Charlie Hedges. The centre for this event was Everyone Active in Dunstable, part of community hub. Like with other EA events, it was run perfectly with lots of staff bought in from Leicester and Derby, who I already know.

Also in attendance was FPV Drone pilot James Singleton, his drone skills are unmatched and a was real inspiration to me to lean more.

The event started with two instructors on the start with Charlie who played some amazing tunes. Class one quickly led into class two after a 15 min break.

Following on from Charlie was two body combat classes from the Les Mills team. I have to say these looked insane, and it’s on one hand hard to see why people put themselves through this, but on the other hand I can see how addictive it would become.

Overall a brilliant morning, with some great shots captured. I edited 50 images onsite and left them with the centre manager. The other 200+ images were edited and delivered Monday morning. On Monday afternoon the design team had already used some of the images in marketing for the centre.

Here are a few screen grabs for the images in place..

And finally, hear are a few of my images from throughout the morning.

I love it when a client comes back, it might be for updated headshots.. maybe a new person has joined the team etc.

Northwood Estate agents however wanted some shots around the office, these are called many different things.. Lifestyle, environmental portraits or the new buzz word in the industry, Branding Photography.

To me it’s all the same thing, capturing people doing their thing in the best possible light. Showing the environment in the portrait, with the person captured naturally… no staged poses. This helps show the companies culture, which in turn will attract new clients and future employees.

Here are a few examples from the 1.5 hours I was on site, 130 images were delivered in total.

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Have a read of this article about branding photography and why you should consider it..

Why Branding Photography is Essential in Business

In the competitive landscape of today's business world, investing in branding photography can offer a multitude of benefits for companies looking to establish a strong and memorable brand image. Here are five crucial points illustrating why branding photography is essential in business:

First Impressions Matter: Branding photography plays a pivotal role in creating a positive and lasting first impression on potential customers. High-quality, visually appealing images can instantly capture the attention of your target audience and convey the professionalism and identity of your brand.
Establishing Brand Identity: Consistent branding photography helps in establishing and reinforcing your brand identity. By showcasing your products, services, or team through cohesive visual storytelling, you can create a strong brand presence that differentiates you from competitors and fosters brand recognition.
Building Trust and Credibility: Professionally curated images can help build trust and credibility with your audience. Authentic and engaging photography can humanize your brand, showcasing the faces behind the business and creating a connection with customers based on transparency and authenticity.
Versatility Across Marketing Channels: From your website and social media profiles to advertising campaigns and printed materials, branding photography can be used across various marketing channels to maintain a consistent brand message. Versatile imagery ensures that your brand's visual identity remains cohesive and compelling across all platforms.
Increasing Engagement and Conversions: Compelling visual content has the power to drive engagement and increase conversions. Whether it's through captivating product images, behind-the-scenes glimpses, or lifestyle photography that resonates with your target audience, branding photography can help create a strong emotional connection that motivates customers to choose your brand.

In conclusion, branding photography is not just a luxury but a necessity for businesses looking to thrive in today's visually driven market. By investing in high-quality imagery that aligns with your brand values and resonates with your audience, you can elevate your brand presence, establish credibility, and ultimately drive business growth.