I love it when a client comes back, it might be for updated headshots.. maybe a new person has joined the team etc.
Northwood Estate agents however wanted some shots around the office, these are called many different things.. Lifestyle, environmental portraits or the new buzz word in the industry, Branding Photography.
To me it’s all the same thing, capturing people doing their thing in the best possible light. Showing the environment in the portrait, with the person captured naturally… no staged poses. This helps show the companies culture, which in turn will attract new clients and future employees.
Here are a few examples from the 1.5 hours I was on site, 130 images were delivered in total.
Have a read of this article about branding photography and why you should consider it..
Why Branding Photography is Essential in Business
In the competitive landscape of today's business world, investing in branding photography can offer a multitude of benefits for companies looking to establish a strong and memorable brand image. Here are five crucial points illustrating why branding photography is essential in business:
First Impressions Matter: Branding photography plays a pivotal role in creating a positive and lasting first impression on potential customers. High-quality, visually appealing images can instantly capture the attention of your target audience and convey the professionalism and identity of your brand.
Establishing Brand Identity: Consistent branding photography helps in establishing and reinforcing your brand identity. By showcasing your products, services, or team through cohesive visual storytelling, you can create a strong brand presence that differentiates you from competitors and fosters brand recognition.
Building Trust and Credibility: Professionally curated images can help build trust and credibility with your audience. Authentic and engaging photography can humanize your brand, showcasing the faces behind the business and creating a connection with customers based on transparency and authenticity.
Versatility Across Marketing Channels: From your website and social media profiles to advertising campaigns and printed materials, branding photography can be used across various marketing channels to maintain a consistent brand message. Versatile imagery ensures that your brand's visual identity remains cohesive and compelling across all platforms.
Increasing Engagement and Conversions: Compelling visual content has the power to drive engagement and increase conversions. Whether it's through captivating product images, behind-the-scenes glimpses, or lifestyle photography that resonates with your target audience, branding photography can help create a strong emotional connection that motivates customers to choose your brand.
In conclusion, branding photography is not just a luxury but a necessity for businesses looking to thrive in today's visually driven market. By investing in high-quality imagery that aligns with your brand values and resonates with your audience, you can elevate your brand presence, establish credibility, and ultimately drive business growth.
